Wildlight Entertainment Addresses Highguard's Reception After Game Awards Reveal

Summary

Dusty Welch, CEO and founder of Wildlight Entertainment, expressed disappointment with the reception of Highguard following its reveal at The Game Awards. The free-to-play shooter did not garner the response the company had hoped for.

What was announced

Wildlight Entertainment revealed Highguard, a free-to-play shooter, during The Game Awards. The company expected a more positive reaction to the announcement.

Relevance for Devs

This case demonstrates the importance of market analysis and initial feedback regarding new projects. Public sentiment after an announcement can directly influence future development and marketing strategies. Developers can learn about the impact of timing and presentation of a game to the audience.

Impact

The lower-than-expected reception may lead Wildlight Entertainment to re-evaluate the marketing and development strategy for Highguard. Public feedback may influence future design decisions and potential changes to the monetization model.