Strauss Zelnick: Generative AI has zero part in what Rockstar Games is building with GTA 6

Published at: 04/02/2026

Strauss Zelnick: Generative AI has zero part in what Rockstar Games is building with GTA 6

Strauss Zelnick: Generative AI has zero part in what Rockstar Games is building with GTA 6

Strauss Zelnick, CEO of Take-Two Interactive, has stated that generative artificial intelligence will not be involved in the development of Grand Theft Auto 6 (GTA 6). The news was reported by GamesIndustry.biz.

What was announced

Zelnick emphasized that Rockstar Games, a subsidiary of Take-Two and the developer of GTA 6, is not using generative AI in the game's creation process. The decision raises questions about the role of AI in the future of AAA games, especially considering the growing interest in the technology.

Relevance for devs

Rockstar Games' decision to avoid generative AI in GTA 6 suggests a preference for traditional development methods or the use of other forms of AI. For developers, this indicates that skills in manual design and programming remain crucial, at least for some large studios.

Impact

Rockstar Games' stance may influence other companies in the sector, although the potential of generative AI to optimize content creation processes is undeniable. The choice not to use it in GTA 6, one of the most anticipated games, may lead other studios to ponder the benefits and drawbacks of the technology.

Source: Original Link

MaskDevzera:
Wow! Zelnick shut down generative AI in GTA 6. Do they prefer the good old manual work? 🤔 Let's see if this decision will impact the final game or if it's just a CEO's whim. Either way, modders will appreciate it, right?

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