Mattel to Acquire Full Ownership of Mattel163 from NetEase

Summary

Mattel will acquire full ownership of Mattel163 from NetEase. This acquisition represents a strategic move for Mattel in the gaming market, consolidating its presence and control over game development.

What was announced

Mattel announced the acquisition of full ownership of Mattel163, a joint venture with NetEase focused on game development and publishing. The financial terms of the agreement were not disclosed.

Relevance for devs

• Market consolidation: Indicates a trend of large toy companies expanding and directly controlling game development.
• Job opportunities: Restructuring may create new or change existing opportunities for game developers.
• Strategic focus: The future direction of games developed by Mattel163 will be more directly aligned with Mattel's strategy.

Impact

The acquisition may lead to greater integration of Mattel's intellectual properties into games developed by Mattel163, potentially resulting in new titles and gaming experiences based on iconic Mattel brands.

Source: Original Link