Finji Accuses TikTok of Racist, Sexist GenAI Ads for its Games

Finji Accuses TikTok of Problematic GenAI Ads

Night in the Woods publisher Finji has accused TikTok of generating ads for its games using GenAI that contained racist and sexist content. Finji expressed concern about the lack of control and inability to edit these automatically generated ads.

What Was Announced

• Finji discovered that TikTok was creating ads for its games using generative artificial intelligence (GenAI).
• These ads contained elements considered racist and sexist by the publisher.
• Finji highlighted the lack of tools to moderate or edit these ads, which caused great concern.

Relevance for Devs

This incident highlights the importance of:

• Monitoring automated advertising campaigns: Developers need to be aware of the content generated by AI for their games.
• Brand control: Lack of control over GenAI ads can harm the image of a game and its publisher.
• Platform transparency: Developers expect advertising platforms to offer adequate tools for moderation and editing of AI-generated content.

Impact

Finji's case demonstrates the ethical and practical challenges of using generative artificial intelligence in game advertising. Developers and publishers need to be vigilant and demand greater control over the promotional content associated with their products.

Fonte: Link Original