UK's Advertising Standards Authority bans Call of Duty: Black Ops 7 commercial

UK's Advertising Standards Authority bans Call of Duty: Black Ops 7 commercial for 'trivializing sexual violence'

The UK's Advertising Standards Authority (ASA) has banned a commercial for Call of Duty: Black Ops 7, claiming it trivializes sexual violence. The decision was made following complaints about the ad's content, which was deemed offensive and inappropriate.

What was announced

The ASA found that the Call of Duty: Black Ops 7 commercial violated UK advertising standards, specifically those related to the depiction of sexual violence. The regulatory agency determined that the ad was irresponsible and could cause widespread offense.

Relevance for devs

This decision serves as a warning to developers and publishers about the need for greater sensitivity when creating marketing campaigns for games, especially those containing mature themes. The ASA is demonstrating a more rigorous stance regarding the advertising of games that may be considered offensive or harmful.

• Content sensitivity: Developers should carefully consider the potential impact of their ads on different audiences.
• Regulatory compliance: Publishers need to be aware of advertising regulations in different regions and ensure their ads are compliant.

Impact

The ban on the commercial may lead to a review of marketing strategies for Call of Duty: Black Ops 7 in the UK. Additionally, it may influence how other games with similar themes are promoted in the future. This incident highlights the importance of balancing game promotion with social and ethical responsibility.

Fonte: Link Original