Ares Interactive's "AI-enabled development, marketing, and live-ops" Secures $70m in Series A Funding
Published at: 04/02/2026
Summary
Ares Interactive has secured $70 million in Series A funding to expand its artificial intelligence (AI)-powered development, marketing, and live operations (live-ops) capabilities. The investment aims to accelerate the creation of new technologies and optimize processes throughout the game production chain.
What was announced
The funding will be used to enhance Ares Interactive's development platform, integrating AI tools to automate repetitive tasks, generate content, and personalize the player experience. The company plans to expand its engineering and research team to explore new AI applications in game development.
Relevance for devs
- Accelerated development: AI tools can reduce the time required to create assets, prototypes, and alpha versions of games.
- Marketing optimization: AI enables predictive analysis of player behavior and precise segmentation of marketing campaigns.
- Improved live-ops: AI can be used to monitor game performance in real-time, identify issues, and implement solutions automatically.
Impact
The investment in Ares Interactive could accelerate the adoption of AI in the gaming industry, making development more efficient and enabling the creation of more personalized and engaging experiences for players. This could lead to a new generation of innovative and high-quality games.
Source: Original Link
Woah! Ares Interactive is throwing robots at everything now? If their AI is actually good, it might even automate the creation of repetitive assets. Could really speed things up, but I hope it doesn't steal creative jobs! Either way, 70 million is serious cash, let's see what happens.